Reggio Calabria Welcome is the project of Reggio Calabria Chamber of Commerce to promote tourist activities, environmental, sporting, tangible and intangible cultural resources, including food and wine resources in the territory of the Metropolitan City of Reggio Calabria. It aims to enhance the value of the tourist offer, through the organisation and promotion of Tourist Products; to improve competitiveness in national and international markets.

Private operators

The project involves private operators in the tourism industry (accommodation, catering, tourist services, handicrafts and typical gastronomy businesses, cultural and sports promotion associations, etc.) that adhere to Reggio Calabria Welcome association – product club and organise the tourism offer, in accordance with shared rules approved by signing specifications.

“Reggio Calabria Welcome” Association is open to all operators in the tourism sector who wish to share its aims and objectives (see Statute >>>), in accordance with the specifications provided (which can be consulted and downloaded from the links below):

– “Culture” specifications
– “Activity” pecifications

To join the association you can send an application to the following email address: associazione@reggiocalabriawelcome.com

Public partnership

The Public bodies (municipal administrations, bodies responsible for the enhancement and protection of the rich natural and cultural heritage of the Metropolitan City of Reggio Calabria), which share the aims of the project, undertake to guarantee “tourist accessibility” to the heritage area subject to their management and protection, in compliance with the rules shared by joining the partnership.

They have joined the project:

The RC Reggio Calabria Welcome collective mark


o The collective mark of the Chamber of Commerce aims to promote an aggregated, qualified and specialised tourism offer around specific tourism product themes, currently oriented towards “heritage” and “activity”.
Reggio Calabria Welcome simplifies and reinforces promotion activities through the enhancement of a unified image.

Who can apply for the trademark

  • Individual operators  who are members of the association;
  • Other private entities, for individual cultural initiatives and the promotion of the territory, consistent with the aims of the project.

The trademark is also granted for use to Public Bodies that share the aims of the project by joining the partnership.